The great thing about marketing is that it can adapt to the needs of your business whether you are a small start up or a multinational corporation.
How you use marketing to grow your business is therefore dependent on your own individual goals.
If your goal is to grow your online presence then a combined content marketing and social media marketing strategy will help you to succeed whereas if your goal is to grow your business through gaining new customers then you may want to focus on outbound marketing.
The key to successfully growing your business is to create a marketing strategy that will help your achieve your goals
This will require you to dedicate some time to researching the right solution for you or you can seek some advice from a marketing company if you feel you need an expert opinion.