Social Media Marketing Q&A banner

 

What is social media marketing?

Social media marketing is a form of Internet marketing that uses social networking platforms (such as Facebook and Twitter) as a way to develop a companies brand awareness and promote their products and services.

Can social media marketing really help my business?

Absolutely.

With 46% of users making a purchase on social media it is now seen as a very important tool to the business community in terms of selling to and communicating with their target audience.

Customers now expect companies to have an active presence on social media and therefore it is essential to have a social media strategy that is tailored to both the needs of you and your customers.

What are the benefits of social media marketing?

There are a number of benefits to social media marketing including:

• Branding

• Engagement

• Search Engine Optimization

• Advocacy

• Lead Generation

• Targeted Advertising

Branding

Social media marketing will introduce you and your brand to a whole new audience, an audience who wants to connect with you, learn from you and use your services.

Using social media marketing will allow you to grow and develop your brand into one that people trust and view as a leading voice in your industry.

The key to success is interacting, engaging and sharing content with the right audience at the right time.

Engagement

Social media is not only the perfect place for you to interact with your customers but also for your customers to interact with you.

With 55% of customer service interactions now beginning online, two-way interactions are extremely important as consumers want to be able to interact with you quickly and easily through a channel of their choice.

With 71% of consumers likely to recommend your brand to others after a good social media experience, these interactions are vital to successful engagement and brand advocacy among your customers.

Sharing, liking and retweeting play a major part in engaging with your customer but taking the time to respond to their questions and queries is the key to taking customer engagement to the next level.

This approach is more time consuming and costly however the rewards far outweigh the costs involved and we would highly recommend adopting this philosophy.

Search Engine Optimization (SEO)

Getting your website noticed by Google can be difficult and costly, especially with best practices always changing. Fortunately social media is a great way to improve your ranking on Google and best of all

it is free!

Some of the reasons for this are:

Your followers

The number of followers you have on Facebook and Twitter reflects positively on your Google ranking. The more organic followers you have (fake followers won’t get you anywhere), the more highly regarded you’ll be in the eyes of Google.

Indexed in search

Google started indexing Twitter tweets again in 2015 so everything you share on the social network can show up in its search results. This is a great tool because it extends the life of your tweets and helps develop your brand exposure.

Inbound links

Linking to your own website via social media improves your ranking on Google because social media channels are highly trusted domains. Sharing your content on social media is not only one of the best ways of promoting it but it also drives traffic to your website which in turn helps with SEO. Win win!

Advocacy

Social media makes it easier for you to gain advocates for your brand. Advocates can be employees, customers or influencers, all of whom benefit your business.

This is because they are spreading the word about how great your brand is, from sharing and discussing content to becoming a part of your marketing strategy.

Start by focusing on your customers becoming advocates for your brand. Positive feedback directly from customers who have used your service in the past is significantly more effective than a testimonial sent out from your own account.

Identify any key influencers that you currently have who could help spread the word about you and your business. Then look to develop new advocates through monitoring interactions relating to your business across all channels.

Advocates will also develop naturally as if you offer your customers a fantastic service they will shout about it online and for free!

This positive feedback can then be used for other marketing material along with testimonials on your website. Result!

Lead generation

Social media marketing is a great way to not only develop your brand and promote your services but also to generate leads.

By communicating compelling and relevant content that will grab the attention of potential customers they are far more likely to conduct some further research and enquire about your services.

LinkedIn for example is a great tool for developing leads as building new connections using this social media platform has proven to increase customer enquiries and sales.

Targeted advertising

Advertising is a proven way to develop your business; however it can be difficult to target a specific audience with traditional advertising.

Regardless of the type of social media advertising you choose (and there are many) you can target a specific audience (from location to education and interests).

This is a fantastic tool as it allows you to achieve the highest ROI for your business.

The benefits of social media advertising speak for themselves.

Not only is it generally cheaper than online alternatives it can also produce higher results.

On Facebook for example, desktop ads have an 8.1 times higher click rate than normal web ads with mobile 9.1 times higher.

Right let’s do it!

Well, not so fast.

The key thing with paid advertising is to resist the temptation to jump in at the deep end.

The reason for this is that some of your content will be clicked on, shared and commented on more than others and so it is essential for us to take the time to understand what content connects most with your customers so that when we introduce paid advertising it will have a higher rate of success for you and your business.

What are the challenges with social media marketing?

There are three main challenges with social media marketing:

Posting consistently

Your audience will become used to your posting pattern and will look forward to receiving it.

Engaging with your audience

If somebody takes the time to comment on your content or asks you a question it is essential that you take the time to respond to them.

Posting varied content

You should refrain from posting content that is only about your business. Post content about your local area, your customers interests, and your industry so that your followers can begin to build a connection with you. And interact with your followers, comment on their posts, share them, like them, converse with them. They are called social networks after all.

How should I measure social media marketing success?

The answer to this question depends on what social media marketing success means to you.

You can measure social media marketing success in a number of ways including:

• Followers

• Likes

• Shares

• Engagements

• Website traffic

• Customer leads

• New customers

• Sales

You need to have both short term and long term goals that you continue to review and change as your social media marketing develops.

The long term goal will usually be to gain new paying customers however this can take months to achieve.

Your therefore need to ask yourself how you are going to achieve this goal and then put a number of short term goals in place that will help you to achieve this.

How much does social media marketing cost?

Social media marketing can cost you as much or as little as the want.

You need to decide what your goals are along with how much time and money you can put into it.

It may be that you do not have the time to do everything yourself but you also do not have the money to be able to hire a member or staff or a marketing company to do it all for you. In this situation you may be able to achieve your goals by combining resources.

The key is to get the highest return on investment for any social media marketing you do and the best way to do this is to seek the advice of a marketing company, even if you plan on doing all the work, as they have the experience to guide you on the best route to take to achieve your goals.

To give you an idea of the cost involved in hiring a marketing company to run your social media marketing we have included details of two of our example packages below.

We do however work closely with all our partners to create a package that meets their needs and budget.

You can also find out more about how much it costs to product different types of content in our ‘How much does content marketing cost?’ section.

Single platform package

• Create a Facebook, Twitter or LinkedIn account (Usually a £250 setup fee)

• Manage, monitor and analyse your social media account daily, using the information to continually evolve our strategy to maximise ROI

• Design imagery for your account based on your logo and brand (Usually £100 per image)

• Create and share approximately 7 posts per week across all channels including:

• Targeted blog content

• Targeted promotional and sales content

• Relevant third party content to encourage engagement and brand awareness

• Video content

• Company updates and latest news

• Industry updates and latest news

• Content that links to mainstream events

• Related target audience content

• Organic marketing campaigns

• Promotions

• Include an image from our image library to accompany each post (Usually £30 per post)

• Write 1 blog post per month (Usually £75 each)

• Implement our standard customer engagement package where we respond to customer interactions by sending them your contact details. We highly recommend our advanced customer engagement package where we respond directly to all of your customers. This can be added on a per response basis or one-off fee.

• Send you a monthly activity summary for all social channels. This is a summary of our progress for the previous month with headline statistics, engagements, what has worked well and what we need to develop.

• Offer you on hand support for all of your marketing and communication need

This price of this particular package would be £600 per month based on a 6 month contract with no setup fees.

Multiple platform package

• Create a Facebook, Twitter, LinkedIn and YouTube account (Usually a £250 setup fee)

• Manage, monitor and analyse all social media channels daily, using the information to continually evolve our strategy to maximise ROI

• Design imagery for each channel based on your logo and brand (Usually £100 per image)

• Create and share approximately 20 posts per week across all channels including:

• Targeted blog content

• Targeted promotional and sales content

• Relevant third party content to encourage engagement and brand awareness

• Video content

• Company updates and latest news

• Industry updates and latest news

• Content that links to mainstream events

• Related target audience content

• Organic marketing campaigns

• Promotions

• Include an image from our image library to accompany each post (Usually £30 per post)

• Write 2 blog posts per month (Usually £75 each)

• Write a Twitter ‘thank you for following’ automated message (including company info and contact details)

• Implement our standard customer engagement package where we respond to customer interactions by sending them your contact details. We highly recommend our advanced customer engagement package where we respond directly to all of your customers. This can be added on a per response basis or one-off fee.

• Send you a monthly activity summary for all social channels. This is a summary of our progress for the previous month with headline statistics, engagements, what has worked well and what we need to develop.

• Offer you on hand support for all of your marketing and communication needs

This price of this particular package would be £1000 per month based on a 6 month contract with no setup fees.

Do I need to use every social media platform?

No. Instead go where your customers go.

It can be easy to get carried away with social media marketing but you need to take the time to find out what platforms your target audience use most and focus on building your presence on them.

You may find that your audience spends its time on one particular platform or that they spread their time across a number of platforms.

As a general overview Facebook is great for building relationships with your customers, Twitter is great for developing your brand awareness and LinkedIn is great for B2B marketing.

Which social media platforms should my business use?

You should use the platforms that your target audience use.

As a general rule of thumb we suggest using Facebook, Twitter, LinkedIn and YouTube for the reasons below:

Facebook

Facebook has it all! Not only is it a great platform to speak to a mass market of ages and locations, using a number of mediums (video, photos, data, ads, you name it), but 95.8% of social media marketers worldwide say Facebook produces the best return on investment (ROI). You simply can’t afford to ignore Facebook if you hope to grow your business online.

Twitter

Twitter is seen as one of the social media advertising pioneers. With link clicks accounting for 92% of all user interactions with tweets it is great for driving traffic to your website.

Twitter have also made it easier to share images within their tweets which has been a fantastic addition, as visual content is more than 40 times more likely to get shared on social media than any other type of content.

LinkedIn

LinkedIn was ranked the most effective social media platform by B2B marketers so it is no surprise that 94% of B2B organisations use LinkedIn to distribute content. With 969 million people visiting the site in a single month this year it is a fantastic tool for networking and selling to other businesses.

YouTube

The YouTube audience are very passionate and can become active advocates for your brand. 44% of users will share links of videos they see and with 41% of users taking action after watching an advert on YouTube, 22% looking for more information online and 16% visiting the website of the business, the knock-on effect of them sharing your video can be massive.

It is therefore no surprise that all of the top 100 global brands have promoted products or services on YouTube in the last year.

Do I need a blog for social media marketing?

Yes as you have a wealth of knowledge and experience to share.

Your customers want to be confident that they are investing in the very best service possible so don’t be afraid to share your knowledge with them.

This is where a blog comes in.

Blogs not only allow your current and potential customers to get a glimpse inside your business but by also sharing the links on social media you will direct readers to your website, where they will find out more about you and your services.

The power of a blog lies in understanding your customers and giving them solutions to problems to make their life’s easier.

However, putting poorly written content on the Internet can hurt your brand as much as good content will help it.

This is where a marketing company can use their experience to help you if you do not have the experience or confidence to write great content.

We suggest writing one blog post a week (approx 500 words) focusing on topics that would appeal to your target audience.

The benefits of using a blog as a form of advertising are massive, especially for start-up businesses.

This is because, of all the digital marketing channels, blogging offers the most value. The reason for this is that you only have to pay a one-off fee for each blog, so if 100 or 1000 people read the blog it doesn’t matter, whereas with pay per click advertising you need to pay for every person who engages with your ad.

The standard industry rate for a blog is £100-£130 per blog however we offer a start-up rate of only £75 per blog or a block of 10 for £500.

Is social media marketing better for B2C or B2B businesses?

Social media marketing is essential for both B2C and B2B businesses as both have the same goal of connecting people with a product or service.

Whether you are a B2C or B2B business the success of your social media marketing will come down to how much time and effort you put in to it.

How much time should I spend on social media marketing each week?

As much time as you can.

Social media marketing is a big commitment and you need to check your social media accounts daily.

This is probably not the answer you wanted to hear but social media marketing is a full-time job for many people.

This is where having clear goals is essential as you can start to build a picture of how long you will need to spend to achieve them.

This is where we would encourage you to speak to a marketing company as they can assess your social media marketing goals and advice you on how long they think you will need to spend to achieve these goals.

How long does it take to see results from social media marketing?

You will start to see results from your social media marketing almost instantly, depending on how you classify results.

If launched correctly you will start to build a following on your social media platforms from the beginning.

Once you build your following, share content and develop relationships you should have increased traffic to your website and start to see some of this traffic turn into paid customers.

This all takes time and social media marketing is very much a marathon and not a sprint.

However if you are dedicated to social media marketing you will find you end up with a far more dedicated and loyal customer base that are active advocates of your brand.

How do I use Facebook for my business?

Marketing on Facebook helps you find new customers and build lasting relationships with them.

There are two main ways to use Facebook for your business:

Advertise

More that 1.2 billion people use Facebook every day. By using Facebook Ads you can reach your target market directly.

One of the great things about Facebook adverts is that they are available to any budget. No need to fear needing a big budget to get to started.

Business page

There are more than 60 million business pages on Facebook all reaching a vast audience. Setting up a page is simple and best of all it is free.

You can get started and build your audience from the get go by sharing images, links and posts.

The more engaging and interesting the content the faster your audience will grow.

How do I use Twitter for my business?

Twitter is where people connect with their interests, share opinions, and find out what’s happening in the world.

Here are ways you can use Twitter for your business:

Keep up with trends

Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and get involved.

Increase brand awareness

Use Twitter to regularly communicate with your followers and attract new followers. Twitter Ads can slowly help you reach more people.

Provide customer service

People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. Quickly and easily respond to people. That will help build a good reputation and foster strong relationships.

Connect with influencers, customers and potential customers

Twitter allows you to follow and interact with people from all walks of life. So get social and start some conversations. This will help you to build your brand.

How do I use LinkedIn for my business?

There are a number of ways you can use LinkedIn for your business:

Business page

Creating and regularly updating a page for your business allows you to build an audience and engage with that audience.

Sponsored content

Sponsored content can get your company’s updates to more people and attract new followers.

Sponsored InMail

Sponsored InMail allows you to target audiences with relevant content delivered through LinkedIn messenger.

Ads

LinkedIn offers a number of different advertising options that will help boost your profile and posts. These can be targeted to reach a specific audience.

How do I use YouTube for my business?

The total number of hours of video watched on YouTube each month is 3.25 billion.

As a business you can tap into that huge market.

You can simply host advertisements that allow you to directly market viewers like ads on TV.

However, you could look to be more original. You could create engaging content that gives your audience content of value and interest.

These could be interviews with company leaders or regular news updates informing the world of the exciting things you are up to.

You could host live Q&As to allow customers to ask you their questions directly. The options are pretty near limitless and every feature of YouTube as a platform can be applied in some way to benefit your business.

What are some common social media marketing mistakes?

Here are some of the common mistakes businesses regularly make on social media.

Not listening

Social media is about conversation and one of the worst mistakes you can make is to not listen. You simply won’t make any connections by not listening.

Expecting results with no effort

Pretty self explanatory. The fact is that on social media you get what you give. By being active you increase your chances of growing your network and reaching those all important potential customers.

Focusing solely on yourself

Do not try to just sell yourself or your products. Talk to other users and build relationships. Everyone on social media is looking for interesting content. Simply selling yourself all day every day is not going to do that.

What are some simple tips for social media marketing success?

Here are some really simple tips you can apply today:

Make it easy for your audience to engage

Be accessible and approachable at all times. Speak in a way that encourages conversation.

Write share-worthy content

The more share-worthy the content, the more people will want to share it. You should try to publish as much engaging, share-worthy content as you can. This increases the value of your brand.

Understand and acknowledge your audience

Social media is about the relationships you develop with your audience. So recognise your audience. When they talk to you talk back and encourage the conversation. Make them feel important.

Make it easy for people to share your content themselves

This refers to your website. Ensure that sharing of your content is easy. Have social media links and sharing capabilities. If they like what they see your audience might just connect with you and share your content to their network.

How do I gain more followers on social media?

There are a lot ways to increase your social media following but the best way to do it is by doing the following:

Be active

On social media you get out of it what you put in. If you are inactive you will get nowhere fast. By being active you increase your opportunities to grow your network.

Make it easy for your audience to engage

Be accessible and approachable at all times. Speak in a way that encourages conversation.

Write share-worthy content

The more share-worthy the content, the more people will want to share it. You should try to publish as much engaging, share-worthy content as you can. This increases the value of your brand.

Understand and acknowledge your audience

Social media is about the relationships you develop with your audience. So recognise your audience. When they talk to you talk back and encourage the conversation. Make them feel important.

Should I pay for social media advertising?

Paying for social media advertising is not something you have to do.

Rather it is something you could do if you have the budget and the right advertising campaign.

Every company wants to get a great return on investment (ROI) and social media advertising is highly cost effective.

It can reach very specific audiences and can be used by companies with the smallest to the largest budget.

 

What return on investment will I get from social media marketing?

This will all depend on how much you have spent and how clearly defined you target outcomes are.

First you should set some social media goals.

These could be an increase in followers, link clicks or engagements.

Then understand the metrics by which you can measure social media behaviour.

You can use various tool to track social media specific links to assess performance.

This will help you in determining if your investment if having the desired impact.

Do “boring” industries use social media?

Indeed they do. Companies of all stripes and shades use social media. The reason is because the power of social media is so great. Even the most dull brands can find an audience on social media and can market themselves to increase brand awareness and stand out from the crowd.

What is the best channel is to reach your audience?

All the channels available such as Facebook, Twitter, LinkedIn, YouTube etc. have a massive range of diverse demographics using their platforms.

Simply put you can use them all to reach an audience that you are looking for.

By measuring the success of your social strategy you can quickly learn which platforms reach your audience the best.

However, don’t think that because one platform performs particularly strong that you should put your efforts solely into that.

Use and grow your various channels.

Evolve your strategy based on the differences in each platform.

Tips for companies with limited time for social media?

Effort on social media does pay off when you have a strategy that reaches your target audience and you can execute the strategy.

However, you may not have the time to commit.

So you can:

Hire someone to do it for you

This does not have to be a full-time member of staff. Think about the needs of your business, it may be that you start by hiring someone for a few hours a week or a blog by blog basis. This will allow you to keep your content marketing in-house.

Hire a marketing company with expertise

The benefit of hiring a marketing company is that you will have instant access to years of experience, giving you the highest chance of success. You may think that this will be expensive however any good marketing company will be able to advise you on the best strategy for the budget that you have.

Whatever route you decide to go down it is essential that you remain involved in the process to ensure that it remains connected to the values and core objectives of your business.

Can’t find the answer you are looking for?

Send us your question today!

Social Media Marketing Q&A mobile banner

 

What is social media marketing?

Social media marketing is a form of Internet marketing that uses social networking platforms (such as Facebook and Twitter) as a way to develop a companies brand awareness and promote their products and services.

Can social media marketing really help my business?

Absolutely.

With 46% of users making a purchase on social media it is now seen as a very important tool to the business community in terms of selling to and communicating with their target audience.

Customers now expect companies to have an active presence on social media and therefore it is essential to have a social media strategy that is tailored to both the needs of you and your customers.

What are the benefits of social media marketing?

There are a number of benefits to social media marketing including:

• Branding

• Engagement

• Search Engine Optimization

• Advocacy

• Lead Generation

• Targeted Advertising

Branding

Social media marketing will introduce you and your brand to a whole new audience, an audience who wants to connect with you, learn from you and use your services.

Using social media marketing will allow you to grow and develop your brand into one that people trust and view as a leading voice in your industry.

The key to success is interacting, engaging and sharing content with the right audience at the right time.

Engagement

Social media is not only the perfect place for you to interact with your customers but also for your customers to interact with you.

With 55% of customer service interactions now beginning online, two-way interactions are extremely important as consumers want to be able to interact with you quickly and easily through a channel of their choice.

With 71% of consumers likely to recommend your brand to others after a good social media experience, these interactions are vital to successful engagement and brand advocacy among your customers.

Sharing, liking and retweeting play a major part in engaging with your customer but taking the time to respond to their questions and queries is the key to taking customer engagement to the next level.

This approach is more time consuming and costly however the rewards far outweigh the costs involved and we would highly recommend adopting this philosophy.

Search Engine Optimization (SEO)

Getting your website noticed by Google can be difficult and costly, especially with best practices always changing. Fortunately social media is a great way to improve your ranking on Google and best of all

it is free!

Some of the reasons for this are:

Your followers

The number of followers you have on Facebook and Twitter reflects positively on your Google ranking. The more organic followers you have (fake followers won’t get you anywhere), the more highly regarded you’ll be in the eyes of Google.

Indexed in search

Google started indexing Twitter tweets again in 2015 so everything you share on the social network can show up in its search results. This is a great tool because it extends the life of your tweets and helps develop your brand exposure.

Inbound links

Linking to your own website via social media improves your ranking on Google because social media channels are highly trusted domains. Sharing your content on social media is not only one of the best ways of promoting it but it also drives traffic to your website which in turn helps with SEO. Win win!

Advocacy

Social media makes it easier for you to gain advocates for your brand. Advocates can be employees, customers or influencers, all of whom benefit your business.

This is because they are spreading the word about how great your brand is, from sharing and discussing content to becoming a part of your marketing strategy.

Start by focusing on your customers becoming advocates for your brand. Positive feedback directly from customers who have used your service in the past is significantly more effective than a testimonial sent out from your own account.

Identify any key influencers that you currently have who could help spread the word about you and your business. Then look to develop new advocates through monitoring interactions relating to your business across all channels.

Advocates will also develop naturally as if you offer your customers a fantastic service they will shout about it online and for free!

This positive feedback can then be used for other marketing material along with testimonials on your website. Result!

Lead generation

Social media marketing is a great way to not only develop your brand and promote your services but also to generate leads.

By communicating compelling and relevant content that will grab the attention of potential customers they are far more likely to conduct some further research and enquire about your services.

LinkedIn for example is a great tool for developing leads as building new connections using this social media platform has proven to increase customer enquiries and sales.

Targeted advertising

Advertising is a proven way to develop your business; however it can be difficult to target a specific audience with traditional advertising.

Regardless of the type of social media advertising you choose (and there are many) you can target a specific audience (from location to education and interests).

This is a fantastic tool as it allows you to achieve the highest ROI for your business.

The benefits of social media advertising speak for themselves.

Not only is it generally cheaper than online alternatives it can also produce higher results.

On Facebook for example, desktop ads have an 8.1 times higher click rate than normal web ads with mobile 9.1 times higher.

Right let’s do it!

Well, not so fast.

The key thing with paid advertising is to resist the temptation to jump in at the deep end.

The reason for this is that some of your content will be clicked on, shared and commented on more than others and so it is essential for us to take the time to understand what content connects most with your customers so that when we introduce paid advertising it will have a higher rate of success for you and your business.

What are the challenges with social media marketing?

There are three main challenges with social media marketing:

Posting consistently

Your audience will become used to your posting pattern and will look forward to receiving it.

Engaging with your audience

If somebody takes the time to comment on your content or asks you a question it is essential that you take the time to respond to them.

Posting varied content

You should refrain from posting content that is only about your business. Post content about your local area, your customers interests, and your industry so that your followers can begin to build a connection with you. And interact with your followers, comment on their posts, share them, like them, converse with them. They are called social networks after all.

How should I measure social media marketing success?

The answer to this question depends on what social media marketing success means to you.

You can measure social media marketing success in a number of ways including:

• Followers

• Likes

• Shares

• Engagements

• Website traffic

• Customer leads

• New customers

• Sales

You need to have both short term and long term goals that you continue to review and change as your social media marketing develops.

The long term goal will usually be to gain new paying customers however this can take months to achieve.

Your therefore need to ask yourself how you are going to achieve this goal and then put a number of short term goals in place that will help you to achieve this.

How much does social media marketing cost?

Social media marketing can cost you as much or as little as the want.

You need to decide what your goals are along with how much time and money you can put into it.

It may be that you do not have the time to do everything yourself but you also do not have the money to be able to hire a member or staff or a marketing company to do it all for you. In this situation you may be able to achieve your goals by combining resources.

The key is to get the highest return on investment for any social media marketing you do and the best way to do this is to seek the advice of a marketing company, even if you plan on doing all the work, as they have the experience to guide you on the best route to take to achieve your goals.

To give you an idea of the cost involved in hiring a marketing company to run your social media marketing we have included details of two of our example packages below.

We do however work closely with all our partners to create a package that meets their needs and budget.

You can also find out more about how much it costs to product different types of content in our ‘How much does content marketing cost?’ section.

Single platform package

• Create a Facebook, Twitter or LinkedIn account (Usually a £250 setup fee)

• Manage, monitor and analyse your social media account daily, using the information to continually evolve our strategy to maximise ROI

• Design imagery for your account based on your logo and brand (Usually £100 per image)

• Create and share approximately 7 posts per week across all channels including:

• Targeted blog content

• Targeted promotional and sales content

• Relevant third party content to encourage engagement and brand awareness

• Video content

• Company updates and latest news

• Industry updates and latest news

• Content that links to mainstream events

• Related target audience content

• Organic marketing campaigns

• Promotions

• Include an image from our image library to accompany each post (Usually £30 per post)

• Write 1 blog post per month (Usually £75 each)

• Implement our standard customer engagement package where we respond to customer interactions by sending them your contact details. We highly recommend our advanced customer engagement package where we respond directly to all of your customers. This can be added on a per response basis or one-off fee.

• Send you a monthly activity summary for all social channels. This is a summary of our progress for the previous month with headline statistics, engagements, what has worked well and what we need to develop.

• Offer you on hand support for all of your marketing and communication need

This price of this particular package would be £600 per month based on a 6 month contract with no setup fees.

Multiple platform package

• Create a Facebook, Twitter, LinkedIn and YouTube account (Usually a £250 setup fee)

• Manage, monitor and analyse all social media channels daily, using the information to continually evolve our strategy to maximise ROI

• Design imagery for each channel based on your logo and brand (Usually £100 per image)

• Create and share approximately 20 posts per week across all channels including:

• Targeted blog content

• Targeted promotional and sales content

• Relevant third party content to encourage engagement and brand awareness

• Video content

• Company updates and latest news

• Industry updates and latest news

• Content that links to mainstream events

• Related target audience content

• Organic marketing campaigns

• Promotions

• Include an image from our image library to accompany each post (Usually £30 per post)

• Write 2 blog posts per month (Usually £75 each)

• Write a Twitter ‘thank you for following’ automated message (including company info and contact details)

• Implement our standard customer engagement package where we respond to customer interactions by sending them your contact details. We highly recommend our advanced customer engagement package where we respond directly to all of your customers. This can be added on a per response basis or one-off fee.

• Send you a monthly activity summary for all social channels. This is a summary of our progress for the previous month with headline statistics, engagements, what has worked well and what we need to develop.

• Offer you on hand support for all of your marketing and communication needs

This price of this particular package would be £1000 per month based on a 6 month contract with no setup fees.

Do I need to use every social media platform?

No. Instead go where your customers go.

It can be easy to get carried away with social media marketing but you need to take the time to find out what platforms your target audience use most and focus on building your presence on them.

You may find that your audience spends its time on one particular platform or that they spread their time across a number of platforms.

As a general overview Facebook is great for building relationships with your customers, Twitter is great for developing your brand awareness and LinkedIn is great for B2B marketing.

Which social media platforms should my business use?

You should use the platforms that your target audience use.

As a general rule of thumb we suggest using Facebook, Twitter, LinkedIn and YouTube for the reasons below:

Facebook

Facebook has it all! Not only is it a great platform to speak to a mass market of ages and locations, using a number of mediums (video, photos, data, ads, you name it), but 95.8% of social media marketers worldwide say Facebook produces the best return on investment (ROI). You simply can’t afford to ignore Facebook if you hope to grow your business online.

Twitter

Twitter is seen as one of the social media advertising pioneers. With link clicks accounting for 92% of all user interactions with tweets it is great for driving traffic to your website.

Twitter have also made it easier to share images within their tweets which has been a fantastic addition, as visual content is more than 40 times more likely to get shared on social media than any other type of content.

LinkedIn

LinkedIn was ranked the most effective social media platform by B2B marketers so it is no surprise that 94% of B2B organisations use LinkedIn to distribute content. With 969 million people visiting the site in a single month this year it is a fantastic tool for networking and selling to other businesses.

YouTube

The YouTube audience are very passionate and can become active advocates for your brand. 44% of users will share links of videos they see and with 41% of users taking action after watching an advert on YouTube, 22% looking for more information online and 16% visiting the website of the business, the knock-on effect of them sharing your video can be massive.

It is therefore no surprise that all of the top 100 global brands have promoted products or services on YouTube in the last year.

Do I need a blog for social media marketing?

Yes as you have a wealth of knowledge and experience to share.

Your customers want to be confident that they are investing in the very best service possible so don’t be afraid to share your knowledge with them.

This is where a blog comes in.

Blogs not only allow your current and potential customers to get a glimpse inside your business but by also sharing the links on social media you will direct readers to your website, where they will find out more about you and your services.

The power of a blog lies in understanding your customers and giving them solutions to problems to make their life’s easier.

However, putting poorly written content on the Internet can hurt your brand as much as good content will help it.

This is where a marketing company can use their experience to help you if you do not have the experience or confidence to write great content.

We suggest writing one blog post a week (approx 500 words) focusing on topics that would appeal to your target audience.

The benefits of using a blog as a form of advertising are massive, especially for start-up businesses.

This is because, of all the digital marketing channels, blogging offers the most value. The reason for this is that you only have to pay a one-off fee for each blog, so if 100 or 1000 people read the blog it doesn’t matter, whereas with pay per click advertising you need to pay for every person who engages with your ad.

The standard industry rate for a blog is £100-£130 per blog however we offer a start-up rate of only £75 per blog or a block of 10 for £500.

Is social media marketing better for B2C or B2B businesses?

Social media marketing is essential for both B2C and B2B businesses as both have the same goal of connecting people with a product or service.

Whether you are a B2C or B2B business the success of your social media marketing will come down to how much time and effort you put in to it.

How much time should I spend on social media marketing each week?

As much time as you can.

Social media marketing is a big commitment and you need to check your social media accounts daily.

This is probably not the answer you wanted to hear but social media marketing is a full-time job for many people.

This is where having clear goals is essential as you can start to build a picture of how long you will need to spend to achieve them.

This is where we would encourage you to speak to a marketing company as they can assess your social media marketing goals and advice you on how long they think you will need to spend to achieve these goals.

How long does it take to see results from social media marketing?

You will start to see results from your social media marketing almost instantly, depending on how you classify results.

If launched correctly you will start to build a following on your social media platforms from the beginning.

Once you build your following, share content and develop relationships you should have increased traffic to your website and start to see some of this traffic turn into paid customers.

This all takes time and social media marketing is very much a marathon and not a sprint.

However if you are dedicated to social media marketing you will find you end up with a far more dedicated and loyal customer base that are active advocates of your brand.

How do I use Facebook for my business?

Marketing on Facebook helps you find new customers and build lasting relationships with them.

There are two main ways to use Facebook for your business:

Advertise

More that 1.2 billion people use Facebook every day. By using Facebook Ads you can reach your target market directly.

One of the great things about Facebook adverts is that they are available to any budget. No need to fear needing a big budget to get to started.

Business page

There are more than 60 million business pages on Facebook all reaching a vast audience. Setting up a page is simple and best of all it is free.

You can get started and build your audience from the get go by sharing images, links and posts.

The more engaging and interesting the content the faster your audience will grow.

How do I use Twitter for my business?

Twitter is where people connect with their interests, share opinions, and find out what’s happening in the world.

Here are ways you can use Twitter for your business:

Keep up with trends

Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and get involved.

Increase brand awareness

Use Twitter to regularly communicate with your followers and attract new followers. Twitter Ads can slowly help you reach more people.

Provide customer service

People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. Quickly and easily respond to people. That will help build a good reputation and foster strong relationships.

Connect with influencers, customers and potential customers

Twitter allows you to follow and interact with people from all walks of life. So get social and start some conversations. This will help you to build your brand.

How do I use LinkedIn for my business?

There are a number of ways you can use LinkedIn for your business:

Business page

Creating and regularly updating a page for your business allows you to build an audience and engage with that audience.

Sponsored content

Sponsored content can get your company’s updates to more people and attract new followers.

Sponsored InMail

Sponsored InMail allows you to target audiences with relevant content delivered through LinkedIn messenger.

Ads

LinkedIn offers a number of different advertising options that will help boost your profile and posts. These can be targeted to reach a specific audience.

How do I use YouTube for my business?

The total number of hours of video watched on YouTube each month is 3.25 billion.

As a business you can tap into that huge market.

You can simply host advertisements that allow you to directly market viewers like ads on TV.

However, you could look to be more original. You could create engaging content that gives your audience content of value and interest.

These could be interviews with company leaders or regular news updates informing the world of the exciting things you are up to.

You could host live Q&As to allow customers to ask you their questions directly. The options are pretty near limitless and every feature of YouTube as a platform can be applied in some way to benefit your business.

What are some common social media marketing mistakes?

Here are some of the common mistakes businesses regularly make on social media.

Not listening

Social media is about conversation and one of the worst mistakes you can make is to not listen. You simply won’t make any connections by not listening.

Expecting results with no effort

Pretty self explanatory. The fact is that on social media you get what you give. By being active you increase your chances of growing your network and reaching those all important potential customers.

Focusing solely on yourself

Do not try to just sell yourself or your products. Talk to other users and build relationships. Everyone on social media is looking for interesting content. Simply selling yourself all day every day is not going to do that.

What are some simple tips for social media marketing success?

Here are some really simple tips you can apply today:

Make it easy for your audience to engage

Be accessible and approachable at all times. Speak in a way that encourages conversation.

Write share-worthy content

The more share-worthy the content, the more people will want to share it. You should try to publish as much engaging, share-worthy content as you can. This increases the value of your brand.

Understand and acknowledge your audience

Social media is about the relationships you develop with your audience. So recognise your audience. When they talk to you talk back and encourage the conversation. Make them feel important.

Make it easy for people to share your content themselves

This refers to your website. Ensure that sharing of your content is easy. Have social media links and sharing capabilities. If they like what they see your audience might just connect with you and share your content to their network.

How do I gain more followers on social media?

There are a lot ways to increase your social media following but the best way to do it is by doing the following:

Be active

On social media you get out of it what you put in. If you are inactive you will get nowhere fast. By being active you increase your opportunities to grow your network.

Make it easy for your audience to engage

Be accessible and approachable at all times. Speak in a way that encourages conversation.

Write share-worthy content

The more share-worthy the content, the more people will want to share it. You should try to publish as much engaging, share-worthy content as you can. This increases the value of your brand.

Understand and acknowledge your audience

Social media is about the relationships you develop with your audience. So recognise your audience. When they talk to you talk back and encourage the conversation. Make them feel important.

Should I pay for social media advertising?

Paying for social media advertising is not something you have to do.

Rather it is something you could do if you have the budget and the right advertising campaign.

Every company wants to get a great return on investment (ROI) and social media advertising is highly cost effective.

It can reach very specific audiences and can be used by companies with the smallest to the largest budget.

 

What return on investment will I get from social media marketing?

This will all depend on how much you have spent and how clearly defined you target outcomes are.

First you should set some social media goals.

These could be an increase in followers, link clicks or engagements.

Then understand the metrics by which you can measure social media behaviour.

You can use various tool to track social media specific links to assess performance.

This will help you in determining if your investment if having the desired impact.

Do “boring” industries use social media?

Indeed they do. Companies of all stripes and shades use social media. The reason is because the power of social media is so great. Even the most dull brands can find an audience on social media and can market themselves to increase brand awareness and stand out from the crowd.

What is the best channel is to reach your audience?

All the channels available such as Facebook, Twitter, LinkedIn, YouTube etc. have a massive range of diverse demographics using their platforms.

Simply put you can use them all to reach an audience that you are looking for.

By measuring the success of your social strategy you can quickly learn which platforms reach your audience the best.

However, don’t think that because one platform performs particularly strong that you should put your efforts solely into that.

Use and grow your various channels.

Evolve your strategy based on the differences in each platform.

Tips for companies with limited time for social media?

Effort on social media does pay off when you have a strategy that reaches your target audience and you can execute the strategy.

However, you may not have the time to commit.

So you can:

Hire someone to do it for you

This does not have to be a full-time member of staff. Think about the needs of your business, it may be that you start by hiring someone for a few hours a week or a blog by blog basis. This will allow you to keep your content marketing in-house.

Hire a marketing company with expertise

The benefit of hiring a marketing company is that you will have instant access to years of experience, giving you the highest chance of success. You may think that this will be expensive however any good marketing company will be able to advise you on the best strategy for the budget that you have.

Whatever route you decide to go down it is essential that you remain involved in the process to ensure that it remains connected to the values and core objectives of your business.

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