Email Marketing Q&A banner

Is email marketing still effective?

Reaching customers directly through email marketing is very effective.

Instead of requiring people to visit your site for information or read it on social media you are, through email marketing, reaching people directly into their inbox.

Even if they don’t open it they will at the very least see the sender and subject line.

This means you will expose people to you and your company.

Is social media marketing replacing email marketing?

Social media marketing is huge and growing still.

However, statistics show that email reaches somewhere in the region of three times more people than Facebook and Twitter combined.

On social media, posts can be missed by a lot of people whereas people that have opted to join your email mailing list will receive your message direct to their inbox.

That is a powerful tool.

Should I buy a list of email addresses when starting out with email marketing?

You can but how sure can you be that it will be beneficial to your company?

The first thing to consider is the fact that many email service providers don’t allow the use of purchased lists.

Furthermore, the email addresses found on purchased lists are not high quality leads.

As the people listed will not have opted in to your list the likelihood is they will treat your emails as spam.

The single best email subscriber list you can build is one that is grown organically.

How can I grow my subscriber list?

One of the best ways to grow your subscriber list is to offer an incentive in exchange for them signing up to your mailing list.

Share this on your site and on social media to reach as many people as possible.

What makes a good incentive?

Anything that your audience is likely to value.

It could be a discount, a free eBook, a podcast, anything that attracts people to give you their email address.

How often should I send marketing emails?

You should send marketing emails as much as you can without becoming annoying.

You want to send emails frequently, but not so frequent that people unsubscribe or mark as spam.

It is different from business to business.

For some, once a week is ideal, for others, daily emails work.

Experiment and find out what your audience responds to best.

When is the best time to send marketing emails?

The answer to this question differs from business to business.

Experiment to find the way that works best for you.

In general, weekends and mornings are when emails are opened most.

However, every audience is different.

That is why experimentation works best to find your best time to send.

How can I make sure my emails don’t end up in the spam folder?

Spam filters are very sophisticated.

Avoid writing in all caps in the subject line.

Another way to stay out of the spam folder is to avoid being too much like a salesperson.

Should I use HTML or plain text-based emails?

Try experimenting. There is no right or wrong answer.

HTML emails are usually more eye-catching and visually impressive.

Plain-text emails look the same in every email program because there are no images to block.

It all depends on what works best for you and your audience.

How long should emails be?

A good guideline is the fact that the average person will spend only 20 seconds reading an email.

Therefore, if your email takes longer than 20 seconds to read it is important that the most important information is at the top.

Put any call to action or links near the top as well.

How do I write a great marketing email?

Great emails are ones that are successful in deepening the relationship with each member of your audience.

Therefore, it is important that your tone does that.

Stay true to your brand personality and always write like a real person.

Stay well clear of sounding like a salesperson. That only serves to turn people off.

Should I segment my email lists?

The answer is yes, as long as you have the time and resources to create the additional content.

Segmenting email lists is a really good way to really target marketing messages to the different members of your audience.

This can be hugely effective but be sure you have the ability and flexibility to separate out your content into different audience groups.

Which email marketing metrics should I be looking at?

The most important email marketing metrics are called the open rate and the click-through rate.

If emails aren’t open then no one will see your full message.

If they are being opened but people are not clicking through to your site then you need to examine why your emails are failing to convert.

How can I get people to open my emails?

One of the most important ways of getting people to open your emails is by writing eye-catching and engaging subject lines.

People make split second decisions based on the subject line.

So take the time to create something engaging.

How do I write a good subject line?

Stay short and to the point.

Make sure you are accurately describing what is contained in your email, but in a way that makes the reader want to know more.

Try out different styles to see which way works best with your audience.

How can I increase my click-through rate?

The simplest way is to simply ask people to click your links.

Place a call to action in your email like “click here” or “learn more”.

That will help boost your click-through rate.

How do I write a great call to action?

Your call to action should be very clear, and very simple.

Keep the call to action very clear and simple. Place it near the top of your email so that those who will not finish the whole email see it and also place it at the bottom for those that do finish it.

It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”

What should my from line say?

Your from line should feature either your company name or a person’s name.

Just make sure it is clear that it’s from your company so that people do not think it is spam or from someone else.

Can’t find the answer you are looking for?

Send us your question today!

Email Marketing Q&A banner mobile

Is email marketing still effective?

Reaching customers directly through email marketing is very effective.

Instead of requiring people to visit your site for information or read it on social media you are, through email marketing, reaching people directly into their inbox.

Even if they don’t open it they will at the very least see the sender and subject line.

This means you will expose people to you and your company.

Is social media marketing replacing email marketing?

Social media marketing is huge and growing still.

However, statistics show that email reaches somewhere in the region of three times more people than Facebook and Twitter combined.

On social media, posts can be missed by a lot of people whereas people that have opted to join your email mailing list will receive your message direct to their inbox.

That is a powerful tool.

Should I buy a list of email addresses when starting out with email marketing?

You can but how sure can you be that it will be beneficial to your company?

The first thing to consider is the fact that many email service providers don’t allow the use of purchased lists.

Furthermore, the email addresses found on purchased lists are not high quality leads.

As the people listed will not have opted in to your list the likelihood is they will treat your emails as spam.

The single best email subscriber list you can build is one that is grown organically.

How can I grow my subscriber list?

One of the best ways to grow your subscriber list is to offer an incentive in exchange for them signing up to your mailing list.

Share this on your site and on social media to reach as many people as possible.

What makes a good incentive?

Anything that your audience is likely to value.

It could be a discount, a free eBook, a podcast, anything that attracts people to give you their email address.

How often should I send marketing emails?

You should send marketing emails as much as you can without becoming annoying.

You want to send emails frequently, but not so frequent that people unsubscribe or mark as spam.

It is different from business to business.

For some, once a week is ideal, for others, daily emails work.

Experiment and find out what your audience responds to best.

When is the best time to send marketing emails?

The answer to this question differs from business to business.

Experiment to find the way that works best for you.

In general, weekends and mornings are when emails are opened most.

However, every audience is different.

That is why experimentation works best to find your best time to send.

How can I make sure my emails don’t end up in the spam folder?

Spam filters are very sophisticated.

Avoid writing in all caps in the subject line.

Another way to stay out of the spam folder is to avoid being too much like a salesperson.

Should I use HTML or plain text-based emails?

Try experimenting. There is no right or wrong answer.

HTML emails are usually more eye-catching and visually impressive.

Plain-text emails look the same in every email program because there are no images to block.

It all depends on what works best for you and your audience.

How long should emails be?

A good guideline is the fact that the average person will spend only 20 seconds reading an email.

Therefore, if your email takes longer than 20 seconds to read it is important that the most important information is at the top.

Put any call to action or links near the top as well.

How do I write a great marketing email?

Great emails are ones that are successful in deepening the relationship with each member of your audience.

Therefore, it is important that your tone does that.

Stay true to your brand personality and always write like a real person.

Stay well clear of sounding like a salesperson. That only serves to turn people off.

Should I segment my email lists?

The answer is yes, as long as you have the time and resources to create the additional content.

Segmenting email lists is a really good way to really target marketing messages to the different members of your audience.

This can be hugely effective but be sure you have the ability and flexibility to separate out your content into different audience groups.

Which email marketing metrics should I be looking at?

The most important email marketing metrics are called the open rate and the click-through rate.

If emails aren’t open then no one will see your full message.

If they are being opened but people are not clicking through to your site then you need to examine why your emails are failing to convert.

How can I get people to open my emails?

One of the most important ways of getting people to open your emails is by writing eye-catching and engaging subject lines.

People make split second decisions based on the subject line.

So take the time to create something engaging.

How do I write a good subject line?

Stay short and to the point.

Make sure you are accurately describing what is contained in your email, but in a way that makes the reader want to know more.

Try out different styles to see which way works best with your audience.

How can I increase my click-through rate?

The simplest way is to simply ask people to click your links.

Place a call to action in your email like “click here” or “learn more”.

That will help boost your click-through rate.

How do I write a great call to action?

Your call to action should be very clear, and very simple.

Keep the call to action very clear and simple. Place it near the top of your email so that those who will not finish the whole email see it and also place it at the bottom for those that do finish it.

It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”

What should my from line say?

Your from line should feature either your company name or a person’s name.

Just make sure it is clear that it’s from your company so that people do not think it is spam or from someone else.

Can’t find the answer you are looking for?

Send us your question today!

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info@vertigo39.com
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